Crush2Cellar is a one-stop shop for the wine industry. We cater to all wineries, big and small, for all of their wine production needs.

Crush2Cellar is your premium Winery Supply Company. Our location in the heart of the Willamette Valley wine country gives us the chance to work with wineries of all sizes, learning first hand just what our clients need.

Crush2Cellar stocks everything from yeast, bacteria, nutrients and tannins; to cleaning and cellar supplies, tanks, fittings, valves and hoses. We also have a comprehensive selection of wine lab equipment and chemicals.

Meet the C2C Team

Founder Terry Sherwood is a fixture in the Oregon wine industry, having spent the last 20 years keeping the region's wineries well supplied. Born of his passion, experience, and knowledge, Terry decided to open a store that would make essential winemaking products easily accessible not just for the wineries in the Willamette Valley; but across the United States as well. In 2015, with the help of son Tyler Sherwood, daughter Caylee Rojas, and Danielle Koepke, Terry's vision was realized and Crush2Cellar was born. Crush2Cellar is a family business founded to serve wineries of all sizes. It shares its location with another family-owned business, ETS Laboratories , the leader in providing independent, ISO-accredited analytical testing services to the wine industry.

Sebastien Marquet is Crush2Cellar's Commercial Director, where he is responsible for driving new business and managing both customer and vendor relationships. Sebastien works closely with C2C's winery customers in the Willamette Valley to help advise on winemaking products, tools, and techniques. Originally hailing from Northern Burgundy, Sebastien's wine roots run deep, and his experience spans marketing, winemaking, wine production, and vineyard consulting throughout France and the United States. When he's not at Crush2Cellar's home office in Newberg, Oregon you can find him on his sailboat in the San Francisco Bay. Contact Sebastien directly at Sebastien@crush2cellar.com.


Terry Sherwood

General Manager

Tyler Sherwood

Warehouse Manager & Customer Service

Danielle Koepke

Office Manager,
Bookkeeper & Customer Service

Caylee Rojas

Media Manager,
Merchandising Coordinator & Customer Service

Sébastien Marquet

Commercial Director

We look forward to the opportunity of serving you for all of your winemaking needs.