Crush2Cellar and ETS Laboratories Announce Revamped Store Opening Ahead of 2021 Harvest

Monday, April 25, 2022

Local winery supplier Crush2Cellar and independent wine analysis lab  ETS Laboratories are pleased to announce the unveiling of their newly renovated brick and mortar  location in Newberg, OR in time for the 2021 harvest season.

The night of Sunday, October 4th, 2020, a driver drove through the storefront and crashed their  automobile into the shared building that houses Crush2Cellar and ETS Labs’ Oregon location.  Fortunately, no staff were onsite at the time and the driver did not sustain any injuries. Despite the  damage and destruction caused to the co-located building, both businesses remained open throughout  the past six months of renovations so that customers could continue to come purchase products for  harvest, drop off or pickup samples from ETS, and more.  

After months of renovation and re-building, C2C and ETS are excited to announce that the new building is  complete and better than ever. Employees and construction crew have been hard at work building a new,  updated storefront entrance to accommodate more customers, a freshly painted and refinished façade for a more modern look and feel, additional square footage and wider aisles for easier shopping and  browsing, and more. The store also includes a coffee lounge area where patrons can have a brief  meeting with C2C or ETS staff, pickup or drop off samples, or simply enjoy a quick caffeine break.

Store owner and long-time Oregon wine community member, Terry Sherwood, comments “We couldn’t be  happier to have a newly refreshed and renovated store for all of our dedicated winery customers. This  year marks the 25th anniversary of my career in the wine industry, so the store re-opening is timely and  truly reflects our commitment to the Oregon wine community. We can’t wait for customers to come visit us  and see all the updates – it makes for a better shopping experience and we’re proud to be able to  continue to serve wineries throughout the Willamette Valley.”
ETS Labs’ Co-Founder, Gordon Burns, comments “ETS and C2C look forward to sharing the newly  renovated space with all of our friends in the Oregon wine community. It was the goal to create a space  that is brighter and move inviting, and we were able to achieve just that. Our mission has always been to  support the winemaking industry with best-in-class analytical services, and with these improvements, we  will do so for many more decades to come.”

Both C2C and ETS Labs are open for normal business hours. To place an order for pickup or delivery,  visit or call (503) 537-1151. To contact ETS Laboratories, pickup or drop off  samples, visit or call (503) 537-6245.  

About ETS Labs:
ETS Laboratories is the worldwide leader in providing independent, ISO-accredited analytical services to  the wine industry. They partner with the world’s greatest winemakers providing them with innovative  analytical tools to enhance their winemaking craft. Since 1978 ETS Laboratories has supported wineries  worldwide with their headquarters in St. Helena. Now four satellite locations in Healdsburg, CA; Paso  Robles, CA; Newberg, OR; and Walla Walla, WA provide prompt local analyses. ETS is proud to maintain  a diverse, highly trained team with a broad range of experience and advanced degrees. Over the last 40  years, ETS has developed new methods of analysis, and introduced many new technologies to support  the art of winemaking.

About Crush2Cellar:
Crush2Cellar is the one-stop-shop for premium winery supplies. Located in the heart of the Willamette  Valley, C2C works with wineries of all sizes to provide everything from yeast, bacteria, nutrients and  tannins; to cleaning and cellar supplies, tanks, fittings, valves, hoses and a comprehensive selection of  chemicals and lab equipment. Founder Terry Sherwood is a fixture in the Oregon wine industry, having  spent the last 25 years keeping the region’s wineries well-stocked. Born of his passion, experience and  knowledge, Terry decided to open a store that would make essential winemaking products easily  accessible not just for the wineries in the Willamette Valley, but across the United States as well. In 2015,  with the help of son Tyler Sherwood, and Danielle Koepke, Terry’s vision was realized and Crush2Cellar was born.